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Make your business more Web wise
Most small businesses use the Internet in some fashion, be it a Web site, e-mail, search engines or e-commerce. But even if you're using the Web, there are many ways you can likely be using it more extensively, more fruitfully or more efficiently. If your Web site was created several years ago, for example, it could be time for a makeover. What seemed sophisticated back then might now look simplistic - or worse, hokey - compared to other sites. In short, the Web is becoming an ever more vital part of small business operations every day, and business owners are finding new and better ways to leverage the power of the Internet to help them build profits, save money and operate more efficiently. Making your Web site more interactive is one way to spur action. Try adding surveys, guest books, auto responders, downloadable documents and an e-newsletter.
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