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If You Build It, Will They Come?
Theres no question that the Internet has changed the way we do business. By this time, you know its important to have a presence online. Many rental businesses have websites, but its a constant challenge to keep content fresh and visitors coming back. If properly constructed and promoted, your website can become a magnet to attract customers. But simply sticking a website out in cyberspace and waiting for customers to find it is not the best method to increase your bottom line. Here are some helpful hints to get people to your website - and to keep them coming back. Design basics According to Bob Shaffer with Point-of-Rental, there are two primary types of websites: static and dynamic. "A static site simply displays pages of text and usually some images," says Shaffer.
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